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"Call Now, Operators are standing by"
"For an immediate consultation"
"Call"
"Mention the Bell South Yellow Pages"
"Limited Time Offer"
"Only the first 50 callers"
"Call within the next 20 minutes,'cause you know we can't do this all day"
Whether on television, radio, print, internet, or billboards all sorts of ads use a Call to Action. Why? Because it works. Granted, not all these examples apply to the Yellow Pages, but the idea does. To be honest, that last example always bugs me, but that Vince guy with his super-shammies has been around a while. That's proof the concept works.
Every step of the way, the reader is looking for a reason not to call you. A gentle nudge might be all it takes to make them call.
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