Absolutely Free,
No Obligation Yellow Pages Ad Analysis
Your free
Yellow Pages Ad Analysis is the first step towards maximizing the effectiveness
of your ads. Just fax your Yellow Pages contracts (just the part that lists the ad sizes and books), and your entire heading, if possible, to 905-487-7375, or if you prefer, scan
and email it to freeYPanalysis@Gra-FixDesign.com
, and we will send you a written
analysis of your present ads absolutely FREE! Just be sure to include your
contact info so we know where to send the analysis.
There is
absolutely no obligation to buy anything. Although we would like to do business
with you, we respect your right to choose.
Your
Complete Yellow Pages Ad Analysis includes:
Ad Size: Knowing which size to run is vital.
Running an ad that is too small is just as damaging as running one that is too
big.
Overall Design and Competitive Landscape: We compare your ad to others in
your heading and rate the degree of attention it is likely to grab. We will
look at overall design as regards use of text, images, and fonts, to guage how your ad likely competes against others in your heading.
Headline: We will rate the effectiveness of
your headline compared to other ads in your heading in the three main
requirements: Solve a problem, Show a major difference between you and your
competitors, and attract attention.
Layout: We will rate the "noise factor" of
your ad. Noise is simply visual clutter that detracts from the ad's message.
Image: This is where many template ads,
and publisher prepared ads fall very short. Your ad projects a certain image
which may, or may not, be the one you want to project to maximize effectiveness
Fonts Used: This is where we study the ad design in
greater detail. We look at which fonts are used and how. Text elements are a
good thing that can be taken too far.
Images Used: This is where we study the ad design in
greater detail. We look at the artwork used and how it is used. Confusing or
inappropriate images are a common problem in ad design in general, and Yellow
Pages Ads in particular.
Color: We make a preliminary judgment on the effectiveness
of the use of color. In this sense, we mean shades of grey as well as
knock-out, or four-color process. Often, it is worth the extra money to use
color.
Reccomendation:We will suggest which size ad(s) and in what color(s), if any, would be most beneficial to you.
If you deal
with the issues listed in the analysis, you will go a long way towards making
you Yellow Pages investment pay big dividends. The improvements will have a
definite effect on the number of incoming calls generated by your Yellow Pages
ads.
You have a
big investment in those ads. You owe it to yourself and your business to get
the maximum bang for the buck from them. Fax or email those pages now and take
the first step to loving your Yellow Pages ads. Remember this analysis is
absolutely free and you are under no obligation whatsoever to buy anything at
all.
